Marketing Managers
Do the ads that pop up on social media platforms annoy you? Do you wish ads would just disappear completely from every platform on the internet, and from TV too? Do you think that could actually happen? Of course not — ads are what generate revenue for those media, and without them they'd simply stop operating. Let's look at it from another angle: if ads vanished, how would companies announce their products and services, and how would you, as a consumer, ever find out about new products? That's why marketing and advertising are among the most important industries in the world — there's no company that doesn't advertise its products, and no organization without a team dedicated to marketing and advertising. A marketing manager at any company is responsible for everything related to promotion and advertising. They determine the best ways and methods to promote products and services, identify the right audience for those products, and based on that, choose the appropriate advertising channel — whether it's TV, social media platforms and websites, newspapers and magazines, or billboards along streets and roads.
Meet the Writer: Waleed Abo Omiraa
What You'll Actually Do
The core tasks and responsibilities that fill a typical day.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Compile lists describing product or service offerings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.