Graphic Designers

In 1977, an American man named Rob Janoff picked up an apple, took a small bite out of it, and then drew it — bitten — on some paper, so it would look like an apple and be easily distinguished from other round fruit. He then took his drawings to the home of his friend Steve Jobs, who at the time wanted a distinctive logo to put on the computers his new company, Apple, had just started making. The moment Jobs saw that bitten apple drawn by his design-trained friend, he nodded in approval. That's the story of the world's most famous and valuable apple, which millions of people around the world draw on their cars and their bodies — that bitten apple has become more famous than the logos of older, bigger brands like Pepsi and Coca-Cola. From that story, you can grasp just how important the work of graphic designers is at the major global companies that employ them. They're the ones tasked with figuring out what a company's logos and posters should look like, and then designing them using various computer programs — choosing the right colors and writing text in a striking way to ultimately create an eye-catching, appealing image that forges a mental and visual connection between products and customers. There isn't a commercial company, local, national, or global, that doesn't employ a team of graphic designers to design its logo and all its advertising materials, whether printed materials we see on the street or ones on websites and social media accounts. A graphic designer is also the one who creates any design you see on the covers of books, novels, magazines, and various products made by companies.

Meet the Writer: Waleed Abo Omiraa