Business Intelligence Analysts

When we want to buy a product we need, we usually find many different versions of it on the market, and a lot of us aren't sure which one to pick. But when we look at the features each one offers, that's usually what decides which one we end up buying instead of another. There's fierce competition between companies, and every company tries to pack as many features as possible into its products so it can outshine its competitors, win people over, and rack up healthy profits. That's the goal every business works toward - but it's a goal a lot of companies never actually reach. Some companies rake in huge profits, while others make no profit at all and instead suffer massive financial losses. That's why these companies bring in a specialist called a "business intelligence analyst," whose job is to figure out what's causing the losses and weak sales. This person helps the company they work for adjust or change the flawed policies it's been following, comparing them against the practices used by successful competitors.

Meet the Writer: Waleed Abo Omiraa