Art Directors
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
Meet the Writer: O*NET Occupational Analysts
Annual Salary
$111,040/ year
Median wage · BLS🇺🇸 USA
What You'll Actually Do
The core tasks and responsibilities that fill a typical day.
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- Present final layouts to clients for approval.
- Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
- Work with creative directors to develop design solutions.
- Review illustrative material to determine if it conforms to standards and specifications.
- Attend photo shoots and printing sessions to ensure that the products needed are obtained.
- Create custom illustrations or other graphic elements.
- Research current trends and new technology, such as printing production techniques, computer software, and design trends.