Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Meet the Writer: O*NET Occupational Analysts
Annual Salary
$126,960/ year
Median wage · BLS🇺🇸 USA
What You'll Actually Do
The core tasks and responsibilities that fill a typical day.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Coordinate with the media to disseminate advertising.
- Contact organizations to explain services and facilities offered.